Upload up to 20 product images and instantly validate them against Google's strict image requirements. Get clear pass/fail results with actionable fixes for each issue.
Why Risk Product Disapprovals?
Google rejects thousands of products daily for image violations. One bad image can suspend your entire account. Our free tool checks all 15+ requirements instantly — fix issues before uploading to Merchant Center.
New to Google Shopping? Test the validator with our sample images to see how different issues are detected.
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Upload up to 20 images at once
JPEG, PNG, WebP, GIF, BMP, TIFF • Max 16 MB each
| Requirement | Specification | Details |
|---|---|---|
| File Format | JPEG, PNG, WebP, GIF, BMP, TIFF | No animated GIFs |
| File Size | Maximum 16 MB | Keep under limit for faster loading |
| Image Dimensions (Non-apparel) | Minimum 100×100 px | Recommended: 1048×1048 px or larger |
| Image Dimensions (Apparel) | Minimum 250×250 px | Higher resolution for zoom feature |
| Maximum Resolution | 64 megapixels | Width × Height ≤ 64,000,000 |
| Aspect Ratio | 1:1 (Square) recommended | Prevents unwanted cropping |
| Product Fill | 75-90% of frame | Avoid excessive borders |
| Background | White or transparent preferred | No promotional text or watermarks |
| Top Quality Store (TQS) | ≥1048×1048 px | Unlocks additional Shopping features |
Google Shopping enforces strict image requirements to maintain a consistent, high-quality shopping experience across all merchants. Understanding and following these Google Merchant Center image size and quality guidelines is critical for success.
Non-compliant images cause immediate product disapprovals, removing your listings from Google Shopping results and losing valuable traffic.
Repeated violations of Google Shopping image requirements can result in temporary or permanent Merchant Center account suspension.
Poor quality images that barely meet minimum dimensions result in lower click-through rates and conversions compared to optimized images.
Pro Tip: While meeting the minimum Google Shopping image size of 100×100 px (or 250×250 px for apparel) will pass validation, using images of at least 1048×1048 pixels qualifies you for Top Quality Store features and significantly improves product visibility.
Based on thousands of validations through our Google Shopping checker, these are the most common reasons images fail to meet Google Merchant Center image requirements:
The Problem: Images under 100×100px (or 250×250px for apparel) are automatically rejected by Google Shopping. This is the #1 reason for disapprovals.
The Fix: Always use original high-resolution product photos. Aim for at least 1048×1048px to qualify for Top Quality Store benefits and better product visibility.
✅ Recommended dimensions: 1500×1500px or larger
⚠️ Minimum (non-apparel): 100×100px
⚠️ Minimum (apparel): 250×250px
The Problem: Images that aren't square (1:1) may be cropped awkwardly in Google Shopping results, cutting off important product features.
The Fix: Crop or resize images to a perfect square before uploading. Most e-commerce platforms and image editors have built-in tools for this.
The Problem: Google Merchant Center rejects images larger than 16 MB, even if dimensions are correct.
The Fix: Compress images using tools like TinyPNG or export at lower quality settings (85-90% JPEG quality maintains visual quality while reducing file size significantly).
The Problem: “Image coming soon,” manufacturer stock photos, or generic images violate Google Shopping guidelines.
The Fix: Use actual product photography showing the exact item for sale. If you're dropshipping, request product images from suppliers or use AI product photography tools to create custom images.
The Problem: Products should fill 75-90% of the image frame. Too much white space makes products appear smaller in search results.
The Fix: Crop images tighter around the product while leaving a small margin for breathing room. Our AI background tool automatically optimizes product fill.
The Problem: Google Shopping prohibits promotional overlays like “50% OFF,” “FREE SHIPPING,” watermarks, or logos on main product images.
The Fix: Remove all text overlays and watermarks from product images. Save promotional messaging for additional images or product descriptions.
Meeting minimum requirements is just the start. Follow these expert recommendations to maximize performance while staying fully compliant with Google Shopping image guidelines:
Target 1048×1048 pixels minimum (square 1:1 aspect ratio) to qualify for Top Quality Store features. Ideal size is 1500×1500px to 2000×2000px for best quality across all devices.
💡 Higher resolution images enable zoom functionality and improve mobile display quality.
Use pure white (#FFFFFF) or lifestyle backgrounds for main product images. This ensures consistent display across Google Shopping and prevents border artifacts.
💡 AI background tools can create lifestyle backgrounds that are compliant with Google Shopping requirements.
Products should occupy 75-90% of the frame. Show the entire product without cutting off edges, but avoid excessive white space that makes items appear smaller.
💡 Use the rule of thirds: leave ~10-15% padding around the product for visual balance.
Use JPEG or PNG format with minimal compression. Export at 85-95% quality for JPEG to balance file size (under 16 MB) with visual clarity.
💡 PNG is best for products with transparency; JPEG for photographs with complex backgrounds.
Never include: promotional text (e.g., “Sale!”), watermarks, logos, multiple products in one image (unless it's a bundle), or blurred/placeholder images.
💡 Google may approve these initially but flag them later, causing unexpected disapprovals.
Maintain consistent styling across all product images: same background type, similar lighting, and uniform framing. This creates a professional appearance and improves conversion rates.
💡 Category-specific guides help maintain consistency for different product types.
Use our Google Shopping checker above before uploading images to Merchant Center. Validate both new images and existing catalog photos regularly to catch issues proactively.
💡 Google's requirements can change—quarterly audits help maintain compliance.
Different product categories have unique image requirements and best practices. Learn how to optimize images for your specific products:
✅ Your images meet Google Shopping requirements? Perfect! But there's a big difference between compliant and high-converting.
Plain white backgrounds satisfy Google's image size and quality guidelines, but they don't capture attention in crowded Shopping results. Studies show that lifestyle and contextual backgrounds can increase click-through rates by 2-3x compared to basic white backgrounds.
Google Shopping requires minimum image dimensions of 100×100 pixels for non-apparel and 250×250 pixels for apparel products. Maximum file size is 16 MB with a maximum resolution of 64 megapixels. For best results and Top Quality Store eligibility, use images of at least 1048×1048 pixels.
Google Shopping accepts images with minimum dimensions of 100×100 px (non-apparel) or 250×250 px (apparel). While non-square images are technically allowed, square images (1:1 aspect ratio) are strongly recommended to prevent unwanted cropping in Shopping results. Maximum resolution is 64 megapixels (width × height).
Use our free Google Shopping image checker at the top of this page. Upload 1-20 images to instantly validate format, file size, dimensions, aspect ratio, product fill, and quality indicators. You'll receive detailed pass/fail results with specific fixes for any issues found.
Google Merchant Center has a maximum image file size of 16 MB. Images exceeding this limit will be rejected regardless of dimensions or quality. To reduce file size while maintaining quality, compress images using tools like TinyPNG or export JPEGs at 85-90% quality.
Google Shopping accepts JPEG (.jpg, .jpeg), PNG (.png), WebP (.webp), non-animated GIF (.gif), BMP (.bmp), and TIFF (.tif, .tiff) formats. JPEG and PNG are most commonly used. All formats must meet the size and dimension requirements.
While not strictly required, square images (1:1 aspect ratio) are strongly recommended for Google Shopping. Non-square images may be cropped automatically, potentially cutting off important product features. Square images ensure consistent display across all placements.
Top Quality Store (TQS) is a Google Merchant Center badge for merchants providing exceptional shopping experiences. One requirement is having high-resolution images of at least 1048×1048 pixels. Meeting this image size threshold unlocks additional Shopping features and can improve product visibility.
Yes! Google Shopping allows lifestyle and contextual backgrounds as long as the product remains the clear focus, fills 75-90% of the frame, and the image contains no promotional text or watermarks. Lifestyle backgrounds can significantly improve click-through rates while remaining compliant. Learn more in our prompt ideas guide.
Complete official documentation on Google Shopping image requirements and policies
Guides and tips for improving Google Shopping image performance and conversions
Official platform for managing your product listings and Shopping campaigns
Create compliant, high-converting product images with AI-powered backgrounds
Complete guides organized by category, platform, and sales channel
Learn about TQS requirements and how high-res images unlock premium features